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FOLK

Our latest collection, inspired by Folk Art from around the world.
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Playful,
Colourful,
Wearable.

Ama designs have been hand-made with care since 2017.

Our wearable pieces are simple yet impactful, inspired by a love of colour and bold graphic design.

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Shop All Earrings

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A collaboration between Village Concept Store x Ama, Join us in celebrating the magic of childhood with our range of playful bag charms and needlepoint cushions too add a touch of fun to your everyday.
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Keyrings and Bag Charms.

Ama Bag charms and keyrings are a collection of whimsical Lucky charms. 

Each character carries its own meaning, based on an amalgamation of different symbolisms and folklores

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Shop All Keyrings & Bag Charms

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SALE & OFFERS!

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